 tesa AG: A global solutions partner in self-adhesive systems
Situated amidst lush greenery in the outskirts of Hamburg city is tesa’s Hamburg-Hausbruch plant. For beginners, tesa, with name recognition of 98 per cent and a positive rating of 76 per cent (International Research 2004), stands tall among the strongest brands on the German market. Driven by persistent inventive spirit and courage towards innovation, the company not just develops new products, it offers completely new solutions. As part of the pre-K 2007 trip in March this year, courtesy Messe Dusseldorf, I had the opportunity to visit this plant and see its best practices from close quarters. Here is a rundown on how tesa’s products and manufacturing processes are offering ingenious solutions to problems in the industry.
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